This three-day program provides managers with a deep understanding of platform economics and its strategic implications. Participants will learn to leverage platform-based business models for growth, innovation, and competitive advantage in interconnected markets.
Pedagogy :
The program will utilize a blend of teaching methodologies, including:
Upon successful completion of the program, participants will be able,
Module 1
Introduction to Platform Economics
>Fundamentals of Platform Economics
>Key Concepts: Network Effects, Multi-Sided Markets, and Value Creation
Module 2
Identifying Network Effects in the Industry
>The Success of Major Digital Platforms and lessons for companies
>Understanding network effects, positive feedback loops, and tipping points and its application in business
Module 3
Strategic Decision-Making in Networked Markets
Understanding market thickness and its application in the networked market
Identifying Congestion in the Network Market
How to reduce congestion and ensure safety.
Module 4
Strategic Role in Digital Platforms
>Digital Transformation and Platforms
>Building and Scaling Platforms for business
>Platform Ecosystems and Governance
Module 5
Platform Strategies and Multi-Sided Markets
>Strategies for Multi-Sided Platforms (MSPs)
>Differences between MSPs and traditional resellers.
>Examining the strategic considerations of MSPs like eBay and thredUP.
Module 6
Generating Revenue for Platform Economics
>Types of Platform Business Models
>Revenue Streams and Monetization Strategies
>Crowdsourcing and Crowdfunding Strategies for Platform and Networked Economy
>Economics of Crowdsourcing and Crowdfunding
Module 7
Decision-Making and Future Trends
>Emerging Trends and Innovations in Platform Economics
>The impact of AI, blockchain, and other technologies.
Module 8
Risk and Regulation in Platform Economics
>Identifying Risk in Platform Economics
>Role of Regulation In Platform Economics
>How to Navigate Risks and Regulatory Challenges for Platform Economy
This program is ideal for:
Registration fees include the following:
For all the participants:
Residential participants:
Non Residential participants:
Refund policy
Fees once paid can be adjusted for 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.
Individual Registration
If you wish to register & make payment, please click here Register
Company-sponsored / Bulk Registration:
In the case of company-sponsored candidates, please share the nomination list and GST details to program@www.iimmumbai.ac.in for invoice generation.
Download the INVOICE DETAILS FORM
Mode | Offline / IIM Mumbai Campus |
Duration | 3 Contact Days |
Programme Dates | Jan 22, 2025 to Jan 24, 2025 |
Program Chair | Prof. Mainak Mazumdar |
Program Co-Chair | Prof. Rofin T M and Prof. Vartika Srivastava |