Driving Excellence in Healthcare: Mastering Marketing and Operations

• Understand the unique challenges and opportunities in healthcare marketing and operations.
• Develop and implement effective marketing strategies tailored to the healthcare sector.
• Enhance patient experience and engagement through targeted marketing efforts.
• Apply process improvement techniques to streamline healthcare operations.
• Leverage technology and innovation to drive growth and efficiency in healthcare.

Introduction to Healthcare Marketing
• Fundamentals of Healthcare Marketing
• Understanding Healthcare Customers and Building Patient Centric Healthcare Organization
   Development of Strategic Plan
• Conducting Marketing Research for Understanding Healthcare Market
• 5C Analysis
• Segmentation, Targeting and Positioning

Implementing Strategic Plan
• Marketing Mix for Sustainable Competitive Advantage
• Product, Price, Place, Promotion, People, Physicalscape and Process Strategy
• Holistic Management

Resource and Capacity Management in healthcare:
• Optimizing Staff Scheduling and Workforce Management in Healthcare
• Capacity Planning and Bed Management in Hospitals
• Inventory Management and Resource Allocation in Healthcare Facilities

Process Improvement in Healthcare Operations
• Value Stream Mapping: Visualizing and Optimizing Healthcare Processes
• Six Sigma Techniques for Quality Improvement in Healthcare
• Using Root Cause Analysis to Address and Prevent Medical Errors

Technology in Healthcare Operations
• The Impact of Electronic Health Records (EHR) on Operational Efficiency
• IoT and Smart Devices in Healthcare: Revolutionizing Patient Care and Facility Management
• Simulation for Health Care Operations

This program is ideal for:
• Healthcare Managers and Administrators
• Marketing and Communications Professionals in Healthcare
• Operations Managers and Process Improvement Specialists
• Physicians and Healthcare Providers with Administrative Roles
• Healthcare Consultants and Analysts

1. Registration fees include the following:

   For all the participants:

   • Online sessions
   • Online study material
   • Certificate for course completion

2. Refund policy

   Fees once paid can be adjusted for 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.

3. Individual Registration

   If you wish to register & make payment, please click here Register

4. Company-sponsored / Bulk Registration:

   • In the case of company-sponsored candidates, please share the nomination list and GST details to program@www.iimmumbai.ac.in for invoice generation.

     Download the INVOICE DETAILS FORM

   • Note: Discount is applicable for 5 or more participants from same organization against invoice.