Ph.D., MBA, PGDCA, B.Sc.

Customer Analytics, Marketing Analytics, Customer Engagement and Experience Management, Services Marketing

• Verma, S. (2022). Sentiment analysis of public services for smart society. Government Information Quarterly, 101708.
• Lim, W. M., Kumar, S., Verma, S., & Chaturvedi, R. (2022). Alexa, what do we know about conversational commerce? Insights from a systematic literature review. Psychology & Marketing, 39(6), 1129-1155.
• Chaturvedi, R., & Verma, S. (2022). Artificial Intelligence-Driven Customer Experience: Overcoming The Challenges. California Management Review Insights.
• Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing.
• Verma, S., Warrier, L., Bolia, B., & Mehta, S. (2022). Past, present, and future of virtual tourism. International Journal of Information Management Data Insights, 2(2), 100085.
• Verma, S., & Sheel, A. (2022). Blockchain for government organizations: past, present and future. Journal of Global Operations and Strategic Sourcing.
• Verma, S., & Yadav, N. (2021). Past, present, and future of electronic word of mouth (EWOM). Journal of Interactive Marketing, 53, 111-128.
• Verma, S., Sharma, R., Deb, S., & Maitra, D. (2021). Artificial intelligence in marketing. International Journal of Information Management Data Insights.
• Yadav, N., Verma, S., & Chikhalkar, R. D. (2021). eWOM, destination preference and consumer involvement–a stimulus-organism-response (SOR) lens. Tourism Review.
• Verma, S., Yadav, N., & Chikhalkar, R. (2021). An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation. Journal of Marketing Communications, 1-27.
• Chandra, S., & Verma, S. (2021). Big data and sustainable consumption. Vision, 09722629211022520.
• Mhatre, P., Gedam, V., Unnikrishnan, S., & Verma, S. (2021). Circular economy in built environment–Literature review and theory development. Journal of Building Engineering, 35, 101995.
• Verma, S. (2020). Value Co-Creation Through Value-in-Use Experience: A Netnographic Approach. South Asian Journal of Management, 27(3), 156-175.
• Bhattacharya, A., Srivastava, M., & Verma, S. (2019). Customer experience in online shopping: a structural modeling approach. Journal of Global Marketing, 32(1), 3-16.
• Tripathi, S., & Verma, S. (2018). Social media, an emerging platform for relationship building: A study of engagement with nongovernment organizations in India. International Journal of Nonprofit and Voluntary Sector Marketing, 23(1), e1589.
• Singh, V., Chaudhuri, R., & Verma, S. (2017). E-personality of the young Indian online shopper: A scale validation. Global Business Review, 18(3), 157-171.
• Singh, V., Chaudhuri, R., & Verma, S. (2018). Psychological antecedents of apparel-buying intention for young Indian online shoppers: Scale development and validation. Journal of Modelling in Management.
• Verma, S. (2017). Niche level segmentation of green consumers: A key for psychographic or demographic predicament. South Asian Journal of Business Studies.
• Verma, S., & Prasad, R. K. (2016). Service Facet Prioritisation Using Grey Relation Approach. Asia-Pacific Journal of Management Research and Innovation, 12(3-4), 238-241.
• Verma, S. (2015). Harnessing the benefit of social networking sites for intentional social action: Determinants and challenges. Vision, 19(2), 104-111.
• Verma, S. (2014). Online customer engagement through blogs in India. Journal of Internet Commerce, 13(3-4), 282-301.
• Verma, S. (2014). Psychological interventions in promoting sustainable consumption behaviour: an empirical study. International Journal of Business Innovation and Research, 8(4), 373-384.
• Vatnani, R., & Verma, S. (2014). Comprehensive framework for internet banking adoption: an empirical analysis in the Indian context. International Journal of Business Information Systems, 15(3), 307-324.
• Verma, S. (2013). Effectiveness of social network sites for influencing consumer purchase decisions. International Journal of Business Excellence, 6(5), 624-634.
• Verma, S., & Chaudhuri, R. (2009). Effect of CRM on Customer Satisfaction in Service Sector in India. Journal of Marketing & Communication, 5(2).
• Verma, S. (2009). Do all advertising appeals influence consumer purchase decision: An exploratory study. Global Business Review, 10(1), 33-43.
• Verma, S. (2009). Do Consumers Respond Differently to Advertising Stimuli: An Empirical Study. South Asian Journal of Management, 16(3).
• Sangle, P. S., & Verma, S. (2008). Analysing the adoption of customer relationship management in Indian service sector: an empirical study. International Journal of Electronic Customer Relationship Management, 2(1), 85-99.
• Verma, S., & Chaudhuri, R. (2008). Meta analysis of banking services in India: a customer centric approach. International Journal of Financial Services Management, 3(3-4), 216-222.
• Verma, S., Chaudhuri, R., & Rajput, R. (2008). Needs and Expectations of the Internal Customers from the Knowledge Management System. Management and Labour Studies, 33(1), 64-79.
• Chaudhuri, R., & Verma, S. (2008). A framework for determining customer satisfaction: an empirical analysis. International Journal of Electronic Marketing and Retailing, 2(2), 190-201.
• Verma, S., & Deou, B. (2007). Impact of Branding on Organizational Performance in the Not-for-Profit Sector. Indian Journal of Marketing, 37(9).

• Best Professor in Marketing by Higher Education Forum 2018
• Outstanding Management Teacher Award by AIMS International 2018
• Best Professor in Marketing by DNA and Star Group Innovative Education Award 2018
• Outstanding Faculty Award by World Education Congress 2017
• Best Professor in Marketing Award by B-School Affaire 2017

Provided consultancy to more than 20 companies. Some of them are Hinduja Hospital, GSK, Ranbaxy, IOCL, BPCL, HPCL, MSPGCL, Subros, EMCO, Owens Corning, IPCA, SRF, Dorf Ketal, Alok Industries, Apollo Logic solutions, etc.

Offered training programs on numerous topics to executives from various industries like Axis Bank, NTPC, L & T, BHEL, BEL, HPCL, Birlasoft, etc.

Chair, Fellow Program

Chair, Marketing Department

Chair, Library Committee

Chair, Standing Committee