Business Analytics, AI/ML Driven CRM, MLops,  Omnichannel, Business Value of IT, Deep Learning, Data Mining, Enterprise Systems, Neural Networks, Neuro-Fuzzy Models.

• Business Analytics using Data Mining
• Information Systems and Artificial Intelligence
• Data Analytics
• Enterprise Systems in Manufacturing
• Information Systems for Manufacturing Asset Management
• Data Warehousing & Data Mining
• Enterprise Resource Planning
• Emerging Technologies in Manufacturing
• Electronic Customer Relationship Management
• Business Process Integration
• Industrial Applications of Neural Networks

1.  N Dubey, Purnima Sangle (2019) Customer perception of CRM Implementation in banking context: Scale development and validation,- Journal of Advances in Management, Vol. 16 No. 1, pp. 38-63,  
2. S Jha, Purnima Sangle (2019) PrideVel : Preparing and Expanding Talent Pool for Emerging Technologies, South Asian Journal of Business and Management Cases, Volume: 8 issue: 1, page(s): 80-87
3. N Dubey, Purnima Sangle (2018) Exploring Dimensions of Customer Relationship Management (CRM) as Perceived by Customer in Emerging Technological Scenario and Increased Importance of Co-creation, Information Vol.21,Issue 7, 1917-1924
4. S Roy, Purnima Sangle (2017) AHP-based framework for prioritizing critical success factors to achieve ERP implementation success, International Journal of Business Information Systems, Volume 24 Issue 2, 174-209
5. S Daulatkar, Purnima Sangle (2016) “Proposed re-conceptualization of IT business value benefits” Business Process Management,  Vol. 22, Issue 31, 463-7154.
6. S Roy, Purnima Sangle (2016) Exploring Organization Change Management Techniques for Successful ERP Implementation, Journal of Management Research and Analysis, 3(3):136-144.
7. Sonal Daulatkar & Purnima S. Sangle (2015) Causality in Information Technology Business Value: A review, Business Process Management, Vol. 21, Issue 3.
8. Preety Awasthi, Neeraj Dubey & Purnima S. Sangle , (2014) Contemporary Challenges in CRM Technology Adoption A Multichannel View, International Journal of Electronic Customer Relationship Management, Vol. 8, Nos. 1/2/3, 51-71.
9. Preety Awasthi, Purnima S. Sangle, (2013),” The importance of value and context for mobile CRM services in Banking”, Business Process Management Journal, 19 (6),pp.  864 – 891, 2013.
10. Preety Awasthi, Purnima S. Sangle “Concerns Vital for Mobile CRM in banking: A Qualitative Study, International Journal of Electronic Customer Relationship Management, Vol. 7 No.1, pp. 45-67. (2013)
11. Preety Awasthi, Purnima S. Sangle, Adoption of CRM technology in Multichannel environment: a review (2006-2010), Business Process Management Journal, Vol. 18 Iss: 3 pp. 445 – 471, 2012
12. Purnima S. Sangle, Preety Awasthi, (2011), "Consumer's expectations from mobile CRM services: a banking context", Business Process Management Journal Vol. 17 Iss: 6 pp. 898 – 918
13. Purnima S. Sangle, Sanjeev Verma Analysing the adoption of Customer Relationship Management in Indian service sector: an empirical study”, International Journal of Electronic Customer Relationship Management, Vol. 2, No. 1, pp.85–99, 2008
14. Purnima Sangle, Suju M George and P Ram Babu (2006) Alternate Neural Network Models in Decision Making for Socio-economic Development, International Journal of Environment and Pollution, (Special issue on  Application of Artificial Intelligence in Environmental Management), Vol. 28, Nos. 3/4, pp. 412-431
15. .Purnima Sangle, Suju M George and P Ram Babu (2005), Alternate Neural Network Models as Supervised Classifiers for Satellite Data In Journal of Environmental Informatics: An International Journal, vol. 6(2), pp. 80-92.
16. Daulatkar, S., Sangle, P.S., and Sangle, S., (2019). Co-aligning Strategy, Structure, Process, and Culture. In Proceedings of the International Association for Management of Technology (IAMOT) Conference., April 7-11, 2019
17. Sharma Preeti, Sangle P.S. (2019) Deriving value for and from adoption of cloud CRM. In Proceedings of the International Association for Management of Technology (IAMOT) Conference., April 7-11, 2019
18.  Somnath Roy and Purnima Sangle (2019) Investigating Changes in User Assessments of ERP Systems before and after Implementation, International Association for Management of Technology (IAMOT) Conference., April 7-11, 2019
19. Mohd Juned, Purnima Sangle (2019) Impact of technology to mitigate Indian public health challenges.– 28th International Conference of the International Association for Management of Technology, IAMOT 2019, April 7-11, 2019
20. Preety Awasthi & Purnima S. Sangle Determinants of adoption of mobile Customer Relationship Management in India – An Emprical Study from User’s Perspective, Presented at International Symposium of Information Systems during December 10-12, 2008 at Indian School of Business (ISB), Hyderabad, India, 2008
21. Sanjeev Verma, Purnima S. Sangle & D. Tatugade (2007), Challenges in the Adoption of e-Commerce in the Agribusiness Sector in India Presented at International Conference on Agribusiness and Food Industry in Developing Countries : Opportunities and Challenges during August 10-12, 2007, at IIM Lucknow
22. Purnima Sangle & Swen Mehta,Neural Network: Is it needed for your business?Invited article published in Spark (on-line refereed journal).
23. Purnima Pandey, Suju M. George, P. Ram Babu and P. Khanna (1999)Fuzzy Neural Network in Decision Making for Socio-Economic Development (AIT) Proceedings. of International Conference in Civil Engineering in Asian Institute of Technology, Thailand
24. Suju M. George, Purnima Pandey, P. Rambabu.Multilayered Neural Networks with Fuzzified Synaptic Operation using Additive Hybrid Operators.Proceedings of the "Second European Congress on Intelligent Techniques & Soft Computing" (EUFIT) held at Aachen, Germany, 1994.
25. Purnima Pandey, Suju M. George, P. Ram Babu and P. Khanna. (1998)  Alternate Neural Network Models for Pattern Classification in Satellite Imageries Presented at Map India'98, 7-9th October, 1998 New Delhi. India
26. Purnima Pandey, Nilanchal Patel, Suju M. George, P. Khanna (1998)Satellite Imagery Analysis in conjunction with Genetic Algorithm for the Identification of an Optimal Dump Site Presented at Map India'98, 7-9th October, 1998, New Delhi.
27. Purnima Pandey, Suju M. George, P. Ram Babu and P. Khanna (1996)  Convergence Analysis in System Identification Using Neural Networks. Proc. of Annual Convention of Computer Society of India CSI'96, Banglore, India 
28. Suju M. George, Purnima Pandey, P. Rambabu, and P. Khanna (1995)System Dynamics-Neural Network Hybrid Model for Consequence Analysis .Proceeding of "Sixth National Conference on Planning for Sustainable Development-System Dynamics Approach" (SDSI) 1995.
29. Rakesh Paliwal Purnima Pandey, Suju M. George, P. Rambabu and P. Khanna (!995) Fuzzy System Dynamics Simulation Proceeding of Sixth National Conference on Planning for Sustainable Development-System Dynamics Approach (SDSI) 1995., India
30. Purnima Pandey, Suju M. George, P. Rambabu. (1993)The Learning in Directly Fuzzified Neural Networks. Proceedings of “Workshop cum Symposium in Nuclear Science and Industry in BARC, Bombay, 1993, D9-D13. India

• Asia-ITC sponsored project ' On-line Navigational Environmental City Information ' (Principal Investigator)
• MHRD, Government of India sponsored project 'Web Based Education in Industrial Engineering' (Principal Investigator)

Recipient of Professor Ram Kumar Award for Outstanding Teaching and Research instituted by Dr. Rakesh Agrawal at NITIE in the year 2018

Conducted various  training programmes for Indian companies on topics related to AI/ML Driven CRM, Managing Cyber Risks in Modern Supply Chain,  IT Applications in Management, Data Warehousing and Data Mining, Knowledge Management etc.